Rescan Partners

By: Ron Busby African-American communities rely more than ever on over-the-air television for local and national news, emergency alerts, community information, weather and entertainment. Today, nearly 23 percent of African-American households view local television using an antenna, as opposed to relying on cable or satellite service, and all of those homes will be affected when many TV stations change to new frequencies over the coming year as required by law. It is critical that African-American business owners and our consumers know when and how to rescan their antenna televisions when stations in their areas move to new frequencies. This is

By Koustubh “K.J.” Bagchi As technology continues to be a necessity, it is more vital than ever that communities have digital access. Asian American, Pacific Islander and Native Hawaiian (AANHPI) communities significantly depend on over-the-air television to provide the news, community information and entertainment they seek. Broadcast television is meeting the needs of diverse audiences by offering community-focused programming in a variety of languages. For example, San Francisco’s KTSF-TV reaches more than 1.4 million Asian Americans, providing programs that include nightly live news, weather, sports and public affairs programming in English, Cantonese, Mandarin, Vietnamese, Hindi, Farsi and more. Because many

By Chris Skorupa More than 46 million people live in rural America, encompassing 72 percent of our country’s land area. To these communities, local radio and television stations are part of their everyday lives, providing lifesaving information during emergencies and keeping residents connected to their local news, weather, sports, entertainment and each other. Americans who live in rural areas depend on their local broadcasters at greater levels than the general population. For example, more than 25 percent of households in Missoula, Montana, and 30 percent of households in Fairbanks, Alaska, rely exclusively on free, over-the-air TV and do not subscribe

More Americans trust their local broadcaster for news than any other source, and a growing number of viewers are getting their local television stations over-the-air with an antenna.  Call For Action partners with numerous local TV stations and is committed to helping consumers maintain their access to over-the-air broadcast for local news, weather and emergency information. Nearly 1,000 over-the-air broadcast stations will be changing their frequencies between 2018 and 2020. This is the second major broadcast TV change in the last decade, following the conversion from analog to digital signals in 2009.  For over 55 years, Call For Action has

By: Loris Taylor, President & CEO, Native Public Media Access to free, over-the-air television using an antenna has for generations provided Native Americans and Alaska Natives with emergency information, local news, entertainment and  community connectivity. Whether for news, cultural programming or to catch popular traditional music shows, over-the-air television provides is an important resource in hard-to-reach communities. Antenna television has long been popular within Native communities, and as many of our communities experience growth, the number of individuals choosing to use antenna TV instead of paying for a subscription cable or satellite service may also grow. As a result, it

By: Marc Morial, President & Chief Executive Officer, National Urban League Americans from every walk of life use over-the-air television to access emergency information, weather, sports broadcasts and entertainment programs. Out of 30.6 million households across the country that rely on broadcast television, nearly 4.6 million are African American homes. In many markets with large African American communities, a substantially higher percent of African American homes exclusively receive television over-the-air (via an antenna, or in some cases, an HD converter box), as compared to other households in the same market. For example, in Detroit, 15 percent of households rely on