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What We Learned During Repack: Handling Viewer Questions

Stations preparing to move to new frequencies as part of the spectrum repack should expect and prepare for an increase in viewer questions. On the phone and through e-mail and social media, viewers are raising issues ranging from the conceptual to the technical—and training station staff to handle higher inbound question volume is one key way to ensure a smooth transition. Reno’s KTVN did a particularly excellent job handling viewer queries, and their experience may help stations preparing for repack anticipate and respond to over-the-air viewers who run into issues while rescanning their antenna televisions. To learn more about KTVN’s

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