What is the broadcast repack like from a station’s perspective? How should stations gear up to move frequencies? What helpful advice might smooth the transition? To answer these questions, we enlisted the help of Tracy Oliver, creative services director at WTAE-TV in Pittsburgh. Serving an audience spanning three states, and having built a loyal, multi-generational following over more than half a century on the air, WTAE took a proactive approach to communicating the station’s transition to over-the-air viewers. Their experience may help other stations have a (relatively) seamless transition to a new frequency. Here are Tracy’s tips for stations: As
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