Don’t Miss Getting all Your Channels While parts of the country have slowly begun opening back up, many Americans are still quarantining at home and continuing to consume their favorite TV programs and their local news. The COVID-19 pandemic has brought changes to almost every aspect of our lives, and that includes how we watch TV. It’s no wonder that people are exploring all that modern TV and technology have to offer, and that includes about a third of TV viewers using an antenna to access free, over-the-air TV. Whether you’ve been an antenna user for years or are just exploring
Continue ReadingMonth: May 2020
Research Shows More People are Turning to Free, Local TV
TV Rescans Required to Access Channel Research shows that an increasing number of people in the U.S. are using an antenna to access, free over-the-air (OTA) TV content. Depending on the source, anywhere from one in five to one in three TV viewers use an antenna to access free, local TV, either with additional paid streaming services, or without. According to Horowitz Research 34% of TV viewers access TV content using an antenna. Likewise, research from Parks Associates shows that the number of broadband households in the U.S. that use an antenna to watch local broadcast TV channels increased from 15% in 2018 to
Continue ReadingLocal TV Stations Continue to Dig Deep to Give Back
Focus on Food Drives Yields Impressive Results In recent weeks, TV stations across the country have continued to go the extra mile to support their communities during the COVID-19 crisis. Whether it’s adding special news coverage, supporting home learning efforts, virtually saluting graduates or hosting virtual proms, local TV stations have been the catalyst to bring communities together while we have to be apart. But perhaps no need is greater than that of providing food and easing hunger for those in need. Here are a few examples of TV stations leading the charge to build up resources for local food banks
Continue ReadingApril TV Rescan Round Up
Phase 9 of the broadcast TV spectrum repack, in which more than half of all TV stations in the United States are changing frequencies to make room for wireless services, ended Friday, May 1. The tenth and final phase launched May 2. In April, another 27 stations changed frequencies, bringing the total number of stations that have successfully transitioned to approximately 85 percent of the total 1,000 TV stations that must make the change. When a station transitions to a new frequency, viewers in that community must rescan their TVs to continue to receive the channel and the local weather,
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