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Ensuring Hispanic Households Remain Connected to Local TV Stations

By: Alex Nogales – National Hispanic Media Coalition Over 4.8 million Hispanic households across the nation rely on over-the-air television, representing 15.8 million Hispanic over-the-air viewers. In fact, 29 percent of Hispanics use an antenna to receive their programming, a number that increases to 38 percent when accounting for Spanish-speaking households.  Latino communities depend heavily on over-the-air television for their news, weather, educational programming and emergency information. In fact, many people in our communities rely exclusively on free local broadcasts. Viewers who watch local TV stations for free with an antenna may soon have to rescan their TVs or converter

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